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328px"}}}],"basePath":"/","skip":6,"limit":6,"group":[{"id":"43124282-b097-51e5-8e35-3c664c0e6e2c","slug":"/when-is-creating-your-own-blog-worth-it-financially","secret":false,"discussionId":"blogging-financials","title":"When is \"creating your own blog\" worth it financially?","author":"Fred","date":"April 12th, 2021","dateForSEO":"2021-04-12T06:00:00.000Z","timeToRead":7,"excerpt":"This is for those that are thinking about creating your own blog or already have a blog but not making any money from it. Use these cost-benefit analysis tools to explore when it is worthwhile to invest time and effort into blogging vs getting paid a fixed amount by the hour for something that does not involve blogging.","canonical_url":null,"subscription":true,"body":"function _extends() { _extends = Object.assign || function (target) { for (var i = 1; i < arguments.length; i++) { var source = arguments[i]; for (var key in source) { if (Object.prototype.hasOwnProperty.call(source, key)) { target[key] = source[key]; } } } return target; }; return _extends.apply(this, arguments); }\n\nfunction _objectWithoutProperties(source, excluded) { if (source == null) return {}; var target = _objectWithoutPropertiesLoose(source, excluded); var key, i; if (Object.getOwnPropertySymbols) { var sourceSymbolKeys = Object.getOwnPropertySymbols(source); for (i = 0; i < sourceSymbolKeys.length; i++) { key = sourceSymbolKeys[i]; if (excluded.indexOf(key) >= 0) continue; if (!Object.prototype.propertyIsEnumerable.call(source, key)) continue; target[key] = source[key]; } } return target; }\n\nfunction _objectWithoutPropertiesLoose(source, excluded) { if (source == null) return {}; var target = {}; var sourceKeys = Object.keys(source); var key, i; for (i = 0; i < sourceKeys.length; i++) { key = sourceKeys[i]; if (excluded.indexOf(key) >= 0) continue; target[key] = source[key]; } return target; }\n\n/* @jsxRuntime classic */\n\n/* @jsx mdx */\nvar _frontmatter = {\n  \"title\": \"When is \\\"creating your own blog\\\" worth it financially?\",\n  \"author\": \"Fred\",\n  \"date\": \"2021-04-12T06:00:00.000Z\",\n  \"lastModified\": \"2021-04-12T06:00:00.000Z\",\n  \"timeToReadOverride\": 10,\n  \"hero\": \"../reused-images/scott-graham-5fNmWej4tAA-unsplash.jpg\",\n  \"secret\": false,\n  \"excerpt\": \"This is for those that are thinking about creating your own blog or already have a blog but not making any money from it. Use these cost-benefit analysis tools to explore when it is worthwhile to invest time and effort into blogging vs getting paid a fixed amount by the hour for something that does not involve blogging.\",\n  \"discussionId\": \"blogging-financials\"\n};\nvar layoutProps = {\n  _frontmatter: _frontmatter\n};\nvar MDXLayout = \"wrapper\";\nreturn function MDXContent(_ref) {\n  var components = _ref.components,\n      props = _objectWithoutProperties(_ref, [\"components\"]);\n\n  return mdx(MDXLayout, _extends({}, layoutProps, props, {\n    components: components,\n    mdxType: \"MDXLayout\"\n  }), mdx(LoadRoiBloggingNotebook, {\n    into: \"roi-blogging-notebook-observable-mount\",\n    mdxType: \"LoadRoiBloggingNotebook\"\n  }), mdx(\"p\", null, mdx(\"div\", {\n    id: \"roi-blogging-notebook-observable-mount\"\n  }, mdx(\"h1\", {\n    \"id\": \"when-is-creating-your-own-blog-worth-it-financially\"\n  }, \"When is \\u201Ccreating your own blog\\u201D worth it financially?\"), mdx(\"p\", null, \"This is for those that are thinking about creating your own blog or already have a blog but not making any money from it. Use these cost-benefit analysis tools to explore when it is worthwhile to invest time and effort into blogging vs getting paid a fixed amount by the hour for something that does not involve blogging.\\nIt is purposefully limited to financial returns, omitting softer values that may very well make blogging worth it despite zero financial gain / severe financial losses / high short-term opportunity costs, including:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Improving your personal brand value (eg increasing the likelihood of search engine results on your name turns up something that looks professional)\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Experiencing the joy of writing down your thoughts for the world to see\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"Improving as a writer/thinker\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, \"etc\\n\", mdx(\"strong\", {\n    parentName: \"li\"\n  }, \"Caveat and disclaimer\"), \": This model is not a true-to-life depiction of your future financial blogging outcomes, but rather a simple educational model that is capable of sketching out possible financial blogging outcomes under specific conditions. It comes with no guarantees of any kind and the creators of the model can not be held responsible for any use or misuse of the model. With that said, let\\u2019s move on :)\")), mdx(\"h1\", {\n    \"id\": \"overall-structure\"\n  }, \"Overall structure\"), mdx(\"p\", null, \"As you traverse through the following sections, keep in mind this general assumed structure of the endeavor outlined below:\"), mdx(\"ul\", null, mdx(\"li\", {\n    parentName: \"ul\"\n  }, mdx(\"strong\", {\n    parentName: \"li\"\n  }, \"Phase 1\"), \" - Experience-gaining phase\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, mdx(\"strong\", {\n    parentName: \"li\"\n  }, \"Phase 2\"), \" - Active content creation phase\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, mdx(\"strong\", {\n    parentName: \"li\"\n  }, \"Phase 3\"), \" - \\u201CPassive\\u201D blog/newsletter maintenance phase\\nIn reality, there will be no clear-cut distinction between the phases, and you may find yourself giving up on the \\u201Cpassive income\\u201D ideal and instead keep working actively on the blog longer than planned.\")), mdx(\"h1\", {\n    \"id\": \"part-1-estimating-upfront-knowledgeexperience-investments\"\n  }, \"Part 1: Estimating upfront knowledge/experience-investments\"), mdx(\"p\", null, \"First, indicate how far you are along the path towards blogging at all today, eg. basic blogging proficiency. (If you are already up and running with a blog, no matter the size or its professionalism, leave the slider all the way to the left)\"), mdx(\"h3\", {\n    \"id\": \"7-hours\"\n  }, \"7 hours\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"How many hours of unpaid effort will it take to reach the relevant experience, skill levels and circumstances to be able to blog at all?\"), \"\\nNow, indicate how much work you need to do to be able to consider yourself an \\u201Cexperienced\\u201D blogger. Feel free to choose any definition of \\u201Cexperienced\\u201D that you prefer. The only assumption we make is that you won\\u2019t be able to reap any substantial financial benefits from the content you produced while \\u201Cbecoming experienced\\u201D. We basically assume that you start a new blog from scratch after becoming \\u201Cexperienced\\u201D, or at least revamp you existing blog in a significant way. (If you are already an \\u201Cexperienced\\u201D blogger, leave the slider all the way to the left)\"), mdx(\"h3\", {\n    \"id\": \"130-hours\"\n  }, \"130 hours\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"How many hours of unpaid effort work do you need to invest to be able to consider yourself an \\u201Cexperienced\\u201D blogger?\"), \"\\nFinally, indicate how much time you will dedicate to gaining the relevant experience:\"), mdx(\"h3\", {\n    \"id\": \"ill-spend-on-average-42-hours-per-month-gaining-experience-before-getting-started-for-real\"\n  }, \"I\\u2019ll spend on average 42 hours per month gaining experience before getting started \\u201Cfor real\\u201D\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"Hours invested each month to gain experience\")), mdx(\"h3\", {\n    \"id\": \"part-1-summary\"\n  }, \"Part 1 Summary\"), mdx(\"p\", null, \"It will take you \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"137 hours\"), \" spent over a period of \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"4 months\"), \" until you are an \\u201Cexperienced blogger\\u201D and thus be able to efficiently create quality content for your blog.\"), mdx(\"h1\", {\n    \"id\": \"part-2-estimating-upfront-investments-into-creating-and-marketing-quality-content\"\n  }, \"Part 2: Estimating upfront investments into creating and marketing quality content\"), mdx(\"p\", null, \"One of the attractive parts of creating your own blog is the prospect of producing content under a specific period of time and then passively reap the benefits of that work over a longer period of time.\\nIn this part, estimate the investments into producing content and partaking in activities intented to grow a large and lasting audience to a blog that you own.\\nOnce you are an experienced blogger, how much time do you plan/hope/estimate that each piece of published content takes you to produce, publish and market/forward it to relevant audiences?\"), mdx(\"h3\", {\n    \"id\": \"57-hours-per-piece-of-content\"\n  }, \"5.7 hours per piece of content\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"Hours invested upfront in each piece of content (on average)\")), mdx(\"h3\", {\n    \"id\": \"35-pieces-of-content\"\n  }, \"35 pieces of content\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"How many pieces of content do you plan to create?\")), mdx(\"h3\", {\n    \"id\": \"time-spent-on-your-blog-per-month\"\n  }, \"Time spent on your blog per month\"), mdx(\"h3\", {\n    \"id\": \"3-hours-per-month-on-average-spent-on-content-creation\"\n  }, \"3 hours per month on average spent on content creation\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"Hours invested each month on content creation\")), mdx(\"h3\", {\n    \"id\": \"time-spent-on-anything-else-than-content-creation-eg-hosting-maintaining-and-tweaking-your-existing-content-sending-newsletters-etc\"\n  }, \"Time spent on anything else than content creation (eg hosting, maintaining and tweaking your existing content, sending newsletters etc)\"), mdx(\"h3\", {\n    \"id\": \"3-hours-per-month-spent-hosting-maintaining-and-tweaking-your-existing-content\"\n  }, \"3 hours per month spent hosting, maintaining and tweaking your existing content\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"Hours invested each month to hosting, maintaining and tweaking your existing content, eg keeping the blog software online, replying to comments, making edits, etc.\")), mdx(\"h3\", {\n    \"id\": \"part-2-summary\"\n  }, \"Part 2 Summary\"), mdx(\"p\", null, \"You will spend \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"6 hours\"), \" per month over a period of \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"68 months\"), \" (or \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"201 hours\"), \" in total over a span of 5.7 years) on quality content creation, creating \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"0.5 pieces of content per month\"), \" on average\"), mdx(\"h3\", {\n    \"id\": \"hours-month-by-month-spent-on-blog\"\n  }, \"Hours month-by-month spent on blog\"), mdx(\"h1\", {\n    \"id\": \"part-3-visitors-per-month-over-time\"\n  }, \"Part 3: Visitors per month over time\"), mdx(\"h3\", {\n    \"id\": \"lifespan-and-traffic-distribution-over-time-for-your-content\"\n  }, \"Lifespan and traffic distribution over time for your content\"), mdx(\"p\", null, \"The following values will depend heavily on the type of content you plan to create, eg if you are creating short term sensational content optimized for spreading through social media, or long term evergreen content that may be able to attract visitors for a long time via search engines and backlinks.\\nYou might also plan to keep a certain amount of created content for subscribers only / behind a paywall.\"), mdx(\"h3\", {\n    \"id\": \"amount-of-published-pieces-of-content-over-time\"\n  }, \"Amount of published pieces of content over time\"), mdx(\"h3\", {\n    \"id\": \"40\"\n  }, \"40%\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"Percentage of content that will be published (as opposed to subscriber-only / paid content)\")), mdx(\"h3\", {\n    \"id\": \"amount-of-liverelevant-published-pieces-of-content-over-time\"\n  }, \"Amount of live/relevant published pieces of content over time\"), mdx(\"h3\", {\n    \"id\": \"31-months-average-content-lifespan\"\n  }, \"31 months (average content lifespan)\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"Average amount of months that the piece of content will be relevant to its audience\")), mdx(\"h3\", {\n    \"id\": \"traffic-over-time\"\n  }, \"Traffic over time\"), mdx(\"h3\", {\n    \"id\": \"828-average-of-visitors-each-month-per-piece-of-published-content-during-its-lifespan\"\n  }, \"828 average of visitors each month per piece of published content during its lifespan\"), mdx(\"h3\", {\n    \"id\": \"totalaccumulated-amount-of-visitors-that-has-ever-visited-your-blog\"\n  }, \"Total/accumulated amount of visitors that has ever visited your blog\"), mdx(\"h1\", {\n    \"id\": \"part-4-sizing-potential-returns-on-investment\"\n  }, \"Part 4: Sizing potential returns on investment\"), mdx(\"p\", null, \"Now, play around with the sliders below each potential business model to reflect your assumptions and specific circumstances\"), mdx(\"h3\", {\n    \"id\": \"monetization-strategy-1---adaffiliate-revenue\"\n  }, \"Monetization strategy 1 - Ad/affiliate revenue\"), mdx(\"p\", null, \"Place ads and affiliate links at select places and reap the benefits\"), mdx(\"h3\", {\n    \"id\": \"50\"\n  }, \"50%\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"Percentage of published content that will include ad/affiliate links\")), mdx(\"h3\", {\n    \"id\": \"1128€\"\n  }, \"11.28\\u20AC\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"Average net income per 1000 monthly visitors exposed to content with ad/affiliate revenue during the lifetime of the blog\")), mdx(\"h3\", {\n    \"id\": \"monetization-strategy-2---build-up-a-niche-mailing-list-and-offer-exclusive-content-to-your-subscribers\"\n  }, \"Monetization strategy 2 - Build up a niche mailing list and offer exclusive content to your subscribers\"), mdx(\"h3\", {\n    \"id\": \"60\"\n  }, \"60%\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"Percentage of published content that will include an opportunity to sign up for your mailing list\")), mdx(\"h3\", {\n    \"id\": \"52-visitors-subscribe-to-your-mailing-list-per-1000-visitors\"\n  }, \"5.2 visitors subscribe to your mailing list per 1000 visitors\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"Average amount of visitors that subscribe to your mailing list per 1000 visitors\")), mdx(\"h3\", {\n    \"id\": \"58-months-average-mailing-list-subscriber-lifespan\"\n  }, \"58 months (average mailing list subscriber lifespan)\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"Average amount of months that the mailing list subscriber will stay subscribed\"), \"\\n\", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Amount of mailing list subscribers over time\")), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Amount of mailing list revenue month by month\")), mdx(\"h3\", {\n    \"id\": \"117€-average-profit-per-subscriber-and-month\"\n  }, \"1.17\\u20AC average profit per subscriber and month\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"Average profit per mailing list subscriber per month during the lifetime of the blog\")), mdx(\"h1\", {\n    \"id\": \"part-5-what-is-the-opportunity-cost-for-spending-time-on-blogging\"\n  }, \"Part 5: What is the opportunity cost for spending time on blogging?\"), mdx(\"p\", null, \"Above, you have stated that you will spend \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, 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From where do you get/take this time?\\n\", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Note\"), \": \\u201CAs part of paid work\\u201D means any time for which you get adequately paid by the hour to blog in some way or another. 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\" per month on average spent on your blog as part of paid work\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, mdx(\"strong\", {\n    parentName: \"li\"\n  }, \"1 hours\"), \" per month on average spent on your blog that would/could otherwise be spent on work (trading time for money)\"), mdx(\"li\", {\n    parentName: \"ul\"\n  }, mdx(\"strong\", {\n    parentName: \"li\"\n  }, \"2 hours\"), \" per month on average spent on blog that would otherwise be spent on sleep / free time\")), mdx(\"h3\", {\n    \"id\": \"opportunity-costs-per-month-not-including-loss-of-sleep--free-time\"\n  }, \"Opportunity costs per month (not including loss of sleep / free time)\"), mdx(\"h3\", {\n    \"id\": \"84€-forfeited-income-per-hour-for-time-spent-on-own-blog-instead-of-paid-work\"\n  }, \"84\\u20AC forfeited income per hour for time spent on own blog instead of paid work\"), mdx(\"p\", null, mdx(\"em\", {\n    parentName: \"p\"\n  }, \"Income per hour doing that you no longer can earn due to partial time spent on blogging.\")), mdx(\"h1\", {\n    \"id\": \"end-results-comparing-the-potential-return-on-investment-to-other-options\"\n  }, \"End results: Comparing the potential return on investment to other options\"), mdx(\"p\", null, mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"Recap of your blogging endeavour:\"), \"\\nIt will take you \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"137 hours\"), \" spent over a period of \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"4 months\"), \" until you are an \\u201Cexperienced blogger\\u201D and thus be able to efficiently create quality content for your blog.\\nYou will spend \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"6 hours\"), \" per month over a period of \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"68 months\"), \" (or \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"201 hours\"), \" in total over a span of 5.7 years) on quality content creation, creating \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"0.5 pieces of content per month\"), \" on average\\nAfter the active content creation phase, you will spend \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"3 hours\"), \" per month in keeping the blog / newsletter running.\\nAfter \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"140 months\"), \" (15.8 years), your blog will stop being profitable and you will have accumulated revenue of \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"79 146 \\u20AC\"), \" after spending \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"783 hours\"), \" in total, resulting in an average income of \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"60 \\u20AC per hour\"), \".\\n\", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"3%\"), \" of the revenue will have come from ad/affiliate revenue and \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"97%\"), \" from mailing list monetization.\\nGaining experience, creating and running the blog took away 386 hours from paid work which would have been compensated with \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"84 \\u20AC per hour\"), \". This represents forfeited revenue of \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"32 447 \\u20AC\"), \" in total (on top of the \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"397 hours of less sleep/free time\"), \"). In the end, creating the blog thus resulted in \", mdx(\"strong\", {\n    parentName: \"p\"\n  }, \"46 699 \\u20AC more revenue\"), \" compared to not creating the blog.\"), mdx(\"h3\", {\n    \"id\": \"revenue-green-opportunity-costs-red-and-profitloss-blue-month-by-month\"\n  }, \"Revenue (green), Opportunity costs (red) and Profit/Loss (blue) month by month\"), mdx(\"h3\", {\n    \"id\": \"aggregated-total-revenue-green-opportunity-costs-red-and-profitloss-blue-over-time\"\n  }, \"Aggregated: Total Revenue (green), Opportunity costs (red) and Profit/Loss (blue) over time\"), mdx(\"p\", null, \"Final words\"), mdx(\"p\", null, \"Now when you see the recap and possible future results, how does it feel? Is this a reasonable result? How well have you looked into the assumptions of revenue, conversion rates, churn etc? Remember that this is a model that allows for forecasting of ridiculous scenarios and it pays to talk to industry experts and understand what metrics they achieve, and adjust the inputs to this model to what you believe that you will be able to achieve. Also remember the dimension of risk/luck which will affect real world results dramatically.\"))));\n}\n;\nMDXContent.isMDXComponent = 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